Streamlining how you find an active court.

Fullcourt: Pick Up Basketball App

Case Study w/ Mobile Redesign

Fullcourt and other pick up basketball apps on the market have been failing to retain their users after only a few logins. Additionally, none have gained enough traction to develop their main goal: an active online community of recreational basketball players. This design case study attempts to find a solution within one week.

Design Question

How might Fullcourt entice recreational basketball players to return to and contribute toward an online community?

Market Analysis

Multiple companies and creators have made an effort at appealing to the pick-up basketball community, but all have failed to maintain a user base.

 

Players are more inclined to make plans through a messaging app or to play with the strangers they meet at their court of preference.

User Research

​Who?

  1. The Men’s Basketball Team at Preuss High School 

  2. Men and Women at Rimac Arena Courts 

  3. Recreational players at the 360 Luxury Apartments Court 

Initial Questions/Need Finding

  1. Have you or do you currently use a pick-up basketball app?

    • Why did you or why didn't you stop using it?​

  2. Have you ever tried to find a pick-up game while traveling?

    • ​How did you find a court?​​

    • Were there players at the court when you finally found one?​​

  3. ​​Do you regularly play without a group of friends?​

  4. Are you familiar with NBA 2k (NBA video game)?

    • Does the avatar customization in the game make you feel connected with other players?

Redesigning Existing Features

These features served a useful function, but failed to fully capitalize on their potential due to poor execution. My redesigns attempt to give these features a new life by increasing user engagement through community based methods.

1. Finding Friends

Pain Points:

  1. Fullcourt provides no ways for users to engage existing members of their community.

  2. "How do I befriend someone I don't already know?"

Original

Redesign

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Proximity based friend suggestions displays nearby players and their relevant profile information.

        Profile pictures introduce users profiles.

        Displays general location, size, preferred position, and experience level (indicated by medals). 

        Convenient option to add friends immediately.

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2. Finding A Game

Pain Points

  1. Games must be manually created in the app before users can join them.

  2. Blank Screen doesn't motivate players to make a game. No call to action.

  3. Players rarely make a hard commitment to a time to play, making the feature inconvenient and rarely used.

Original

Redesign

Filter Bar

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This redesign focuses on enticing the user to actually make or join a game.​

         "Create Game" is now larger and more centralized.

          Users can see when nearby courts are active and what the average skill level is.

         Pressing "+" allows user to view all of a courts statistics and decide if they want to play there. 

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        More appropriate page headers.

          Non-Visual Alteration: When creating a game, users must set a loose time frame for other users to "Drop In" on. This will better align with the care free culture of pick-up basketball.

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3. Court Finder/Map

Pain Points

  1. The map serves as a home screen and a main attraction for the app, but doesn't accomplish anything more than a google search.

  2. "It doesn't have any life to it."

  3. Filter Bar creates unnecessary clutter.

Original

Redesign

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         The filter options "indoor" and "outdoor" are no longer given an entire bar of space below the search bar. 

         Profile avatars populate the map, similar to Snapchat, to show location and create a sense of life. 

          Non-Visual Alteration: This screen will no longer be the app's home screen. A social feed will take its place.

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1. Social Feed as Home Screen

Insights:

  • Once players have discovered a court that they can frequently play at, they will no longer be interested in seeing the court finding map every time they sign in.

 

  • The home screen should be tailored toward users who are revisiting the app frequently.

 

  • Showcasing a community building feature, such as a news feed, is the best way to get new users involved  and existing users returning. 

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Features include:​

          A way for users to post media, such as photos and videos.

         Advertising games for others to join.

         Ability to Like, Comment, and Share.

         Ability to start a discussion with other members of your community.

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2. Revamped Profile Creator

Insights:

  • Fullcourt only asks users to provide a name and email before entering the app. That IS NOT enough. 

 

  • Profiles without personality damage the culture of this app. 

  • Users should be required to provide height, weight, sex, preferred position, and experience level, as well as create an avatar. 

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Features include:​

         "Let's get to know you!" shows the user that their uniqueness is important. 

         Preferred position, experience level, and favorite player gives other community members a better idea of who you are as a player. 

         Non-Visual Alteration: Allowing users to connect their Bitmoji avatars would allow further freedom of expression. 

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Brand New Features

These features were developed in response to user feedback. Each feature responds to a specific pain point that could not be addressed within existing features.

Reflection

With more time, I would have loved to conduct user testing on the prototypes I created and refine my added features based on the feedback. It is important to understand what causes users to stop using apps of this kind, so it would have been interesting to interview subjects who had once used the app and eventually stopped, as well as show them my redesigned features and inquire about their feelings toward the changes.

 

Pick up basketball has one of the most culturally free and inclusive communities, so I was very careful to not exclude or impose on any groups of people with my redesigned features.

415-488-7888

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