Establishing the Sketch Comedy organization through professional web design.
In my fourth year at UCSD, I established a comedy organization called Sketch Comedy. The organization was a success and created value for the initial members who were recruited by word of mouth, but we still needed a way of creating awareness for ourselves around campus, establishing key organizational values, and solidifying a recognizable brand.
Scope: Web Design • Branding • Typography • Client-Facing Document Creation
Timeline: 10 week long UCSD course
Develop a website from the ground up.
A large element of the project was to partner with a client and meet regularly with them to create something that meets expectations on a rolling basis. The other members of the Sketch Comedy Exec. Board acted as the client for this project, understanding that they needed to ignore my input and dissociate from me as the president of the org and just interact with me as a hired web designer.
Client Facing Documents
User Research Methods
Through conducting interviews with 9 different users, all with differing levels of involvement and experience in comedy, I was able to learn more about the types of users who would ideally engage with Sketch Comedy's website.
I developed 3 types of personas; Experienced Content Creators, Inexperienced Beginners, and Audience Members. Building on these three types of users, I specified contexts in which these personas would interact with the site (user scenarios), along with actions these personas would perform within these contexts (use cases).
Interviews, scenarios, use cases, and requested features from the clients allowed me to begin thinking creatively about how to best format the website.
01. Professionalism vs. Humor
Users are only concerned with the humor of videos posted and do not expect the website's design to present humor. The website should present itself professionally in order to convey the important message that the organization is well established and has members who are serious about content creation.
02. Point Of Entry
Potential New Members (PNMs) are the most important users to target with the website. The goal is to create value in their eyes, make them confident that joining this organization will be a better time commitment than joining another, and to make it very simple for them to find out how to join.
03. Defined Values
It should be easy to identify the long and short term goals for the group, their videos, and their events.
04. Easy To Find
Users shouldn't have to do anything more than Google "Sketch Comedy UCSD" in order to find everything they need.
Wireframes and Sketches
Prior to working on medium fidelity prototypes, I produced a series of sketches for all the potential screens that the website would need. I used the best elements from all five of the sites in my competitive analysis and developed the sketches below as a guideline for my work moving forward.